Brand Kit

Hi, we're Walters Apartments!

We build things – a lot of things. That’s why we know how important it is to have the right tools to get the job done.

 

We’ve created this digital brand kit to help you implement our brand consistently across all marketing, communications and design materials.

 

Here you’ll find brand guidelines and downloadable assets our partners use most to implement the Walters Apartments brand accurately.

 

Thanks for helping to get our brand out there!

Our Personality

We like to define our brand as dependable, trustworthy and professional, and we put these traits into action across all our campaigns and channels. It’s flexible enough to connect with our audience, while maintaining our place as an industry-leading property management company our residents can rely on.

Logo

This is the Walters Apartments logo. In situations where the above logo will not work for design reasons, an all white version (for use over a black, very dark or conflicting-color background) may be used in its place.

Download Logo Kit

Logo Kit includes: .JPEG, .PDF, .PNG, .AI, & .EPS file types.

Font

Montserrat

A font is a brand’s visual voice, it brings range and attitude to what we have to say. Walters Apartments uses the Montserrat type family in all applications.

Walters Apartments is always seen in Montserrat SemiBold.

 

While we‘re most known by the letter W…

You may notice a subtle difference in the ‘a’ in our logo versus the traditional lower case ‘a’ seen in the Montserrat font family. This distinct single-storey ‘a’ should be used whenever the Walters logo is used.

Download Montserrat

Via Google Fonts

Color

Walters Blue is our primary brand color, it represents dependability, professionalism and is inherently timeless. Secondary Blue is used next most often and in applications where Walters Blue may be too dark. Tertiary Blue is used as a pop of brighter color, to draw attention and invoke energy and excitement.

Walters Blue

Pantone®: 539 C
CMYK: 99, 80, 48, 54
HEX: #02243D
RGB: 2, 36, 61

Secondary Blue

Pantone®: 7693 C
CMYK: 100, 77, 27, 11
HEX: #00497C
RGB: 0, 73, 124

Tertiary Blue

Pantone®: 801 C
CMYK: 76, 25, 5, 0
HEX: #1D99CC
RGB: 29, 153, 204

Taglines

A tagline is a short, memorable phrase that captures the essence of a brand or company. It’s used to quickly tell people who you are or what you stand for. When needed, the following taglines may be used:

 

Primary Tagline: Improving New Jersey, one affordable community at a time.

 

Secondary Tagline: Walters Apartments: We’re good neighbors.